Marketing is an essential tool for making your presence known online and offline. Marketing is necessary for a company’s growth to build, expand and improve Brand Image in the outside world. Today we’ll be talking about Marketing Strategies and Online Channels for Colleges and Universities.

When it comes to Online Marketing, Digital Marketing and Social Media Marketing are the safest choices. Marketing done through Digital Channels is called Digital Marketing, and marketing done through a series of Social Media Channels is called Social Media Marketing.

Online Marketing Channels

Marketing has so many ways to create brand awareness that it’s essential to choose a marketing channel that fulfils a brand’s short term and long term goals. Here, the first goal is to create Brand Awareness. Digital Marketing can help Colleges and Universities make their presence online. Through Social Media Channels, colleges and universities can get in touch with their target audience.

The next goal is to provide accurate, factual information on Websites and Social Media Accounts. The better and unique content you publish on your website, the better the chance of ranking in the Search Engine Result Pages. It’s important to note that it’s vital for Colleges and Universities to provide correct and necessary information to viewers to prefer your website and your brand over the other.

Online Marketing Strategies:

SEO

Do you know what helps rank a website on Search Engines like Google, Bing, Yahoo, DuckDuckGo?

SEO stands for Search Engine Optimisation. SEO is done on every website and app to make it rank on top of the SERPs. SEO increases website traffic and elevates the quality of a website. College Websites need effective SEO to reach a good amount of people and generate organic traffic.

Why is SEO Important?

SEO improves your site and increases its visibility for relevant searches. It Increases the quality and quantity of web traffic. SEO is about understanding people’s needs and wants and providing searcher specific content after careful research. The main goal is to provide content that people are looking for.

To do that, one needs to do keyword research, content analysis, keyword stuffing, plagiarism checks etc.

Social Media Marketing

Colleges and Universities have a lot of assets. These assets are Websites, Video /Course Demos, Images of Events, Lectures, Facilities, Reviews, Social Media Pages etc. Marketing done by using several Social Media Channels is called Social Media Marketing. Social Media Marketing is convenient as it helps generate leads for admissions and create brand awareness. There are numerous channels used for SMM. Following are some of the applications used for Social Media Marketing: Facebook, Twitter, Snapchat, LinkedIn, Instagram, and Pinterest.

Content Marketing

Content Assets to promote Brand Awareness, Increase Lead Generation, Website Traffic and Customers is Content Marketing. Content marketing gives more opportunities to convert website visitors into potential admissions. Through Blogs, Ebooks, White Papers and Infographics, Content Marketing is done.

Pay Per Click

The practice of driving traffic to the website by paying a certain fee every time one of your ads is clicked on is called Pay Per Click or Paid Campaign Marketing. Here you can customise your content according to your audience’s preferences. The goal is to provide relevant content/ ads to drive more traffic to the website

Email Marketing

Another way of communicating with your business audience is through Emails. Emails help Promote Content, Offer Discounts, send Event Invites, Generate Leads etc. Marketing done through emails is called Email Marketing.

Blog Subscription Emails, Follow up Emails, Holiday Promotions, Tips and Deals are some of the ways Email Marketing is done.